Privacy Policy

Last Updated: September 20, 2026

Deep Water Brazilian Jiu Jitsu, also referred to as “Deep Water BJJ,” “Deep Water,” “we,” “us,” or “our,” respects your privacy.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit deepwaterbjjacademy.com, submit a website form, request a free trial class, ask about private or small-group training, contact us, communicate with us, or otherwise interact with Deep Water online.

This Privacy Policy applies to information collected through our website and related online communications.

Separate agreements and policies may apply if you become a student or member, including membership agreements, payment authorizations, training waivers, assumption-of-risk agreements, academy policies, and other documents applicable to participation in training.

1. Information We Collect

Information You Provide to Us

We collect information you voluntarily provide when you:

• Request a free trial class.
• Submit a general question or contact inquiry.
• Ask about private lessons or small-group training.
• Communicate with us by email, telephone, text message, or another available method.
• Complete another website form or provide information in connection with our services.

Depending on the form or request, this information may include:

• First and last name.
• Email address.
• Telephone number.
• Training interests.
• Previous martial arts experience.
• Goals or reasons for training.
• General availability.
• Questions or comments.
• Information about who will be training.
• Private-training interests or goals.
• Coach preferences when applicable.
• Information needed to help us understand your inquiry or recommend an appropriate next step.
• Communication preferences and SMS consent.
• Other information you voluntarily provide.

We may also maintain records of communications with you and actions taken in response to your inquiry.

2. Information About Children and Minors

Deep Water offers martial arts training for children, including Kids Brazilian Jiu-Jitsu programs for ages 6–9 and 10–14.

Our website is intended for adults, parents, guardians, prospective students, members, and the general public. It is not intended for children under 13 to independently submit personal information through website forms.

When requesting information or training for a minor, a parent or legal guardian should submit the form using the adult’s own contact information.

A parent or guardian may provide limited information about a child when reasonably necessary to discuss age-appropriate training, arrange a trial class, determine an appropriate training option, complete enrollment, or administer the training relationship.

We do not knowingly ask children under 13 to submit their own personal information through our website forms.

If we become aware that personal information has been submitted directly by a child under 13 in circumstances requiring parental involvement or deletion, we will take reasonable steps to address the information appropriately.

Parents or legal guardians who have questions about information relating to their child may contact us using the information at the end of this Privacy Policy.

3. Information Collected Automatically

When you visit our website, Deep Water and the service providers that help us operate, analyze, and market the website may automatically collect certain information about your visit.

Depending on the technologies enabled and your privacy choices, this information may include:

• Internet Protocol address.
• Browser and device information.
• Operating system.
• Referring website or page.
• Pages viewed and actions taken on the website.
• Dates, times, and duration of visits.
• Approximate geographic information.
• Website and session identifiers.
• Information about how visitors interact with forms, links, buttons, and other website features.
• Information associated with advertising interactions, such as whether a visitor arrived after interacting with an advertisement.

We may collect this information using cookies, pixels, tags, local storage, and similar technologies.

Where required, non-essential analytics or advertising technologies are controlled according to the privacy and cookie choices available through our consent-management system.

4. How We Use Information

We may use information we collect to:

• Respond to questions and inquiries.
• Process free-trial requests.
• Help schedule first visits.
• Understand prospective students’ interests, experience, goals, and availability.
• Recommend appropriate training options or starting points.
• Respond to private-training and small-group inquiries.
• Communicate about requested services.
• Maintain contact and communication records.
• Administer our customer relationship management system.
• Provide reminders and operational information when permitted.
• Send marketing email where permitted by law.
• Send text messages when the appropriate SMS consent has been provided.
• Manage prospective and current student relationships.
• Measure website traffic and usage.
• Understand which pages and content visitors use.
• Measure completed inquiries and other website conversions.
• Evaluate the effectiveness of advertising and marketing campaigns.
• Create or evaluate advertising audiences where permitted.
• Improve our website, communications, programs, and marketing.
• Operate, maintain, secure, and troubleshoot our website and related systems.
• Detect or prevent fraud, abuse, misuse, or security incidents.
• Comply with legal obligations.
• Establish, exercise, or defend legal rights.

5. Email Communications

When you provide an email address, we may use it to respond to the request you submitted and communicate with you about that inquiry or relationship.

Where permitted by law, we may also send email concerning Deep Water programs, classes, events, promotions, membership opportunities, academy news, or related services.

Marketing emails will include an appropriate way to unsubscribe where required.

You may unsubscribe from marketing emails using the unsubscribe mechanism provided in the email or by contacting us.

Unsubscribing from marketing email does not necessarily prevent us from sending non-marketing communications reasonably necessary to respond to a request you made, administer an existing relationship, communicate about a service you requested, or provide qualifying membership or account information.

6. Telephone Calls

If you provide a telephone number in connection with an inquiry, trial request, private-training request, membership relationship, or another request, we may call you to respond to that request or communicate about the matter you initiated.

Providing your telephone number through a website form does not by itself constitute consent to receive automated or prerecorded promotional telephone calls where separate consent is required by law.

7. Text Messages and SMS Consent

Deep Water may use text messaging for different purposes.

Consent for one category of text message does not automatically mean that you consent to every category of text message.

Inquiry and Follow-Up Text Messages

If you select the applicable consent checkbox, we may send non-marketing text messages concerning your request and related follow-up.

These messages may relate to:

• A free-trial request.
• Scheduling.
• Visit details or reminders.
• A private-training or small-group inquiry.
• A general contact inquiry.
• Other follow-up directly related to a request you submitted.

Marketing Text Messages

If you separately consent to marketing text messages, we may send texts concerning:

• Classes.
• Events.
• Promotions.
• Membership information.
• Academy news.
• Other Deep Water marketing communications.

Marketing SMS consent is separate from inquiry and follow-up SMS consent.

Consent to receive marketing text messages is not a condition of purchasing a membership or other service.

Member Update Text Messages

Current members may be given a separate opportunity to consent to non-marketing member communications.

These communications may include:

• Schedule changes.
• Class cancellations.
• Academy closures.
• Membership or account-related reminders.
• Training-related reminders.
• Other important operational updates associated with training or membership.

SMS Terms

Message frequency may vary.

Message and data rates may apply.

You may reply STOP to opt out of text messages.

You may reply HELP for assistance or contact us using the information at the end of this Privacy Policy.

Your withdrawal of SMS consent does not affect other methods of communication that remain legally permitted.

8. Mobile Information and SMS Consent Data

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

This restriction does not prevent us from using service providers necessary to deliver text-message services, provide customer support, maintain communications systems, or otherwise support communications you requested.

9. Customer Relationship Management and Communications

Deep Water uses third-party technology providers to manage website forms, inquiries, communications, prospective-student information, and related business functions.

Our current systems include HighLevel and LeadConnector for customer relationship management, website forms, communication records, workflow automation, email, and planned SMS communications.

Information submitted through these systems may be processed and stored by these providers on our behalf.

Depending on the form, inquiry, or workflow involved, these systems may:

• Create or update a contact record.
• Store information submitted through a website form.
• Record the source of an inquiry.
• Maintain communication history.
• Create a follow-up opportunity or task.
• Send confirmation or follow-up communications.
• Help us manage prospective and current student relationships.

We may also use other service providers for website hosting, security, email delivery, communications, analytics, advertising measurement, and other legitimate operational functions.

10. Analytics and Advertising Services

We use or expect to use third-party technologies to understand website activity and measure the effectiveness of our marketing.

Google Tag Manager

We use Google Tag Manager to manage and deploy certain analytics, advertising, measurement, and consent-related technologies on our website.

Google Analytics

We use Google Analytics 4 to understand how visitors use our website.

Depending on your privacy choices and the configuration of the service, Google Analytics may receive information such as pages viewed, sessions, browser and device information, approximate location, referral information, and interactions with website features.

Analytics information helps us understand how our website is used and where it can be improved.

Google Ads

We may use Google Ads conversion measurement, remarketing, and related advertising features to understand whether advertising leads to actions such as website inquiries or free-trial requests and to improve advertising effectiveness.

Google advertising technologies may use cookies or other identifiers where permitted by your consent choices and applicable law.

Meta Pixel

We use the Meta Pixel to measure website activity, understand the effectiveness of advertising on Meta platforms, and support advertising and audience measurement where permitted.

CookieYes

We use CookieYes as our cookie-consent management platform.

CookieYes helps us present privacy and cookie choices, maintain consent preferences, and communicate those choices to supported analytics and advertising technologies.

11. Cookies and Similar Technologies

Our website uses or may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may serve different purposes.

Necessary Technologies

Necessary technologies help operate website functionality, maintain security, remember essential settings, or provide services requested by the visitor.

Analytics Technologies

Analytics technologies help us understand website traffic, visitor behavior, page performance, and how visitors interact with the website.

Advertising Technologies

Advertising technologies may help us measure advertising performance, attribute website activity or inquiries to advertising, create or evaluate audiences, and deliver or measure advertising through platforms such as Google and Meta.

Technologies used on our website may include Google Analytics, Google Ads, Meta Pixel, Google Tag Manager, CookieYes, and technologies associated with embedded website forms or other service providers.

Where a category of non-essential technology requires permission, the applicable technology will be controlled according to the consent choice made by the visitor.

12. Cookie Consent and Google Consent Mode

We use a consent-management system to provide visitors with choices regarding non-essential cookies and similar technologies.

We intend to use CookieYes with Google Consent Mode to communicate applicable consent choices to supported Google services.

Depending on our configuration and the visitor’s selection, analytics and advertising technologies may be prevented from storing or accessing non-essential information until the appropriate consent has been provided.

You may change or withdraw available cookie preferences through the cookie settings provided on our website.

You may also control or delete many cookies through your browser settings.

Disabling certain technologies may affect how some website features operate.

13. Advertising and Remarketing

Where permitted by applicable law and your privacy choices, we may use advertising technologies to:

• Measure campaign effectiveness.
• Understand whether advertising results in website activity or inquiries.
• Create, evaluate, or use advertising audiences.
• Measure advertising conversions.
• Improve the relevance and performance of advertising.

These services may include advertising tools provided by Google and Meta.

If Google Analytics Advertising Features or Google advertising services are enabled, Google and Deep Water may use first-party identifiers and Google advertising identifiers or cookies together as permitted by the visitor’s consent choices.

Visitors may use available Google advertising controls, Meta advertising controls, browser settings, our cookie-preference controls, or other available tools to manage certain advertising preferences.

14. How We Disclose Information

We may disclose personal information to service providers that perform functions for us or help us operate our business.

These may include providers involved in:

• Website hosting and maintenance.
• Customer relationship management.
• Forms and workflow automation.
• Email communications.
• Text messaging.
• Analytics and measurement.
• Advertising technology.
• Security and fraud prevention.
• Professional services.
• Other legitimate business-support functions.

Service providers may receive information only as reasonably necessary for the services they perform, subject to their applicable agreements, privacy practices, and legal obligations.

We may also disclose information when reasonably necessary to:

• Comply with applicable law or legal process.
• Respond to lawful governmental or regulatory requests.
• Investigate fraud, misuse, abuse, or security incidents.
• Protect the rights, safety, property, or security of Deep Water, our staff, students, members, visitors, or others.
• Enforce applicable agreements or policies.
• Respond to an emergency.
• Complete a merger, acquisition, financing, sale, reorganization, or other transfer involving all or part of the business, subject to applicable law.

We may disclose information in other circumstances at your direction or with your consent.

The special restrictions concerning mobile information and SMS opt-in data described in Section 8 continue to apply.

15. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected.

That may include time reasonably necessary to:

• Respond to inquiries.
• Administer trial requests.
• Maintain communications.
• Manage prospective or current student relationships.
• Maintain legitimate business records.
• Comply with legal, accounting, tax, safety, or regulatory obligations.
• Resolve disputes.
• Prevent fraud or abuse.
• Establish, exercise, or defend legal rights.

Retention periods may vary depending on the type of information, the reason it was collected, and whether you become a student or member.

We do not intend to retain personal information longer than reasonably necessary when there is no continuing legitimate business or legal reason to keep it.

16. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect information under our control.

However, no website, database, communications platform, electronic transmission, or method of storing information can be guaranteed to be completely secure.

Please do not submit highly sensitive information through a general website form unless we specifically request that information through an appropriate process.

17. Your Choices and Privacy Requests

You may have choices regarding communications, cookies, advertising technologies, and personal information you have provided to us.

Depending on the circumstances, you may:

• Unsubscribe from marketing email using the unsubscribe mechanism provided in qualifying emails.
• Withdraw applicable SMS consent by replying STOP or using another reasonable opt-out method.
• Change available cookie and tracking preferences through the cookie settings provided on our website.
• Adjust your browser settings to limit or delete cookies.
• Use advertising preference controls made available by Google, Meta, or other advertising platforms.
• Contact us to request review, correction, or deletion of information you previously provided.

Depending on your request and applicable law, we may need to verify your identity before taking action.

We may retain certain information when reasonably necessary for legal, accounting, contractual, safety, fraud-prevention, dispute-resolution, or legitimate recordkeeping purposes.

Residents of certain states or jurisdictions may have additional privacy rights under applicable law. We will process qualifying requests as required by the law applicable to the request.

18. Third-Party Websites and Services

Our website may contain links to third-party websites or services, including mapping platforms, social networks, video platforms, payment services, martial arts organizations, equipment brands, or other external resources.

Those third parties operate under their own terms and privacy practices.

Deep Water does not control how an independent third party collects or processes information you provide directly to that third party.

We encourage you to review the privacy policies of third-party websites and services before providing personal information to them.

19. Changes to This Privacy Policy

We may update this Privacy Policy when our website, services, technology, communications practices, tracking systems, or legal obligations change.

When we update this Privacy Policy, we will revise the Last Updated date at the top of the page.

Where applicable law requires additional notice or consent for a material change, we will provide it.

20. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or information associated with you or your child, contact us at:

Deep Water Brazilian Jiu Jitsu 1001 N Mountain Road Harrisburg, PA 17112

Phone: 717-649-0765 Email: info@deepwaterbjjacademy.com Website: deepwaterbjjacademy.com